India is known to possess a significant demographic dividend due to its large and growing population in the 15 to 59 year age group estimated to be upwards of 600 million currently. This large working age population can make a significant contribution to the country’s growth provided it is equipped to be productive. Currently, only a very small proportion of India’s workforce has any formal skill training. Not surprisingly therefore several sectors of the country’s economy face shortage of skilled people and are mired with low productivity levels due to poor quality of workforce.

At the same time, large sections of the country’s youth are looking for economic and livelihood opportunities. In this context, skill development has become a key priority area for the country. This is not only essential for economic development, but would help to fulfill youth aspirations for good quality, better paid jobs and self-employment opportunities. This would also enable the country to take advantage of its favorable demographic profile. With a large pool of skilled people, India has an opportunity to become a skill provider for the world, particularly the ageing developed world. It is estimated that there will be this target of training 500 Mn people by 2022 that means a fund of Rs 21,000 Cr annual spending in vocational training every year up to 2022. Given the magnitude of investments that will pour into the sector, there is need to bring forward key players who has a grassroot understanding of the sector and have requisite skills to engage in the sector. Local grounded organisations with good outreach base in terms of sourcing candidates need to join this workforce and position themselves as skilling institutes to take the initiative further.

It was at this juncture, we at Reach India felt that along with the regular skilling programme that we are doing, re-skilling or up-skilling, we need to make efforts to build leadership and communication skills amidst the youth communities. We integrated life-skills approach in our skilling vertical to create youth leaders and nurture a youth resource centre, which will enable them to bring change at their family level as well.

overview

The success of a nation always depends on the success of its youth . India is a country today with 65% of its youth in the working age group. If ever there is a way to reap this demographic advantage, it has to be through skill development of the youth so that they add not only to their personal growth, but to the country’s economic growth as well .
For the first time in 68 years of India’s independence, a Ministry for Skill Development & Entrepreneurship (MSDE) has been formed to focus on enhancing employability of the youth through skill development . Our Prime Minister has become the brand ambassador of skilling as he passionately mentions ‘Skilling India’ in each of his speeches without fail during his tours beyond the shores of the country .

India has witnessed rapid growth in recent years driven by the increase in new-age industries. The increase in purchasing power has resulted in the demand for a new level of quality of service. However, there is a growing shortage of skilled manpower in the country. In the wake of the changing economic environment, it is necessary to focus on inculcating and advancing the skill sets of the young population of the country ..
India lags far behind in imparting skill training as compared to other countries. Reports indicate that only 10% of the total workforce in the country receives some kind of skill training (2% with formal training and 8% with informal training). Further, 80% of the entrants into the workforce do not have the opportunity for skill training .
The skill ecosystem in India is seeing some great reforms and policy interventions which is reinvigorating and re-energizing the country’s workforce today . The Hon’ble Prime Minister’s flagship scheme, Pradhan Mantri Kaushal Vikas Yojana (PMKVY) alone, has till date seen close to 20 lakh people get skilled and prepared for a new successful India . Earlier, different initiative have been started to enhance inner potentialities of the youth through skill development both in rural and urban areas like SGSY, SGSRY, PMEGP etc. So it has become a known fact that it is next to impossible to enhance economic development of the country, without proper skill enhancement of the youth to make them employable and ensure job linkage.
SKILLED workforce is the order of the day worldwide. To promote the development of a country like ours `skill development’ needs to be the prima facie mission. To transform India millions and millions of youth need to be imparted Skill Development training. We also want to create a pool of young people who are able to create jobs and the ones who are not capable of creating jobs and do not have the opportunities, they must be in a position to face their counterparts in any corner of the world while keeping their heads high by virtue of their hard work and their dexterity of hands and win the hearts of people around the world through their skills.

Reach envisioned for such as a future where all women, girls and youth make and exercise free choices and be agents of change. Through Skill development, we are
Our Mission: Reach brings knowledge, life skills and linkages to massive number of poor women, adolescent girls and youth to enable them to build futures of health, hope and dignity for themselves and their families.
Reach India, an Indian charity with its headquarters in Kolkata, have been able to create its niche in the skilling segment in last 4 years and catered to poor urban youth with employability education linking them with suitable jobs.
Support weaker and disadvantaged sections of society through focused outreach programmes and targeted skill development activities. Propagate aspirational value of skilling among youth, by creating social awareness on value of skill training.

Tech Mahindra Foundation, CSR arm of Tech Mahindra have been a long term donor for our skilling projects.
SMART is such an initiative of Tech Mahindra Foundation that aims at creating a pool of young and independent people, from the marginalized section, through skill enhancement in tandem with market requirements. It is an effort towards bridging the gap between demand and supply of skilled manpower in the fast emerging services and retail sectors of modern India.
This national level programme trains the urban underprivileged adolescent youth in Basic English, Basic Computer Education and Soft Skills for enhancing their prospects of employment in the fast expanding retail, hospitality and BPO sectors.

achievements
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Process Details Photo
Mobilisation

 

Community Mobilization is the heart of any Vocational Training. REACH’s programme puts focus on the youth in and around urban areas under Kolkata Municipal Corporation comprising of slums, colony areas and even the shanties. The Challenges faced are manifold but the jest and grit of our mobilizers are always helpful in seeing through even in most negative environments.

Reach India SMART Centres engage in multi pronged approach in terms of community mobilisation so that the needy urban unemployed youth are enrolled for the classroom sessions and ensures enough skill based training so that the said youth are confidently able to interface with employers thereby securing placements.

Reach uses manifold techniques like leaflet distribution, Rickshaw miking, awareness camps, automating, Community Group Discussion, door to door visits to ensure community mobilization.

Screening

 

Based upon the data provided by mobilisation we call the candidates to our centre. A thorough screening is done to establish the candidates who are really needy…even we try to gauge their requirements based upon these criteria we select the candidates.
Orientation

 

Orientation is done on the first day of every batch wherein we make the candidates familiar with our course curriculum and the outlay of our programme.
Imparting Skill training based on structured module:

 

Basic Computer literacy:  The Curriculum is so designed to impart the youth Computer skill which will help them in their employment period regardless of the sector in which they are employed.

Communicative English: The English curriculum has been designed after an extensive field research. Through the course, basic knowledge of communicating in English is imparted to the youth.

Personality development and Grooming:  This course is designed to prepare young adults for the workforce. The Work Readiness Course is an interactive, assessment based course that once completed will equip young adults with the skills to be ‘work ready’.

Customer relationship and sales:  This programme is designed to enhance the essential knowledge and skills a person must possess to manage sales and customer relationships successfully, balancing competitive product and service delivery with sustainable profitability and growth.

Felicitation Upon completion of course candidates are placed suitably. Certificate distribution is done some weeks after completion of course so that placed candidates can share their up to date experience in their respective organizations.
Exposure Visit

 

Apart from regular classes we provide career counseling, Industry Exposure and lots of motivational activities in the centre.

 

Placement

 

Upon completion of the course we send the candidates for interviews to prospective employers. Placement percentage is high and more often than not more than 90 per cent of the students from our centres are placed.

Some of the notable employers wherein our students have been absorbed and are successfully working till date are:

The Little Shop, Life Style International Pvt.Ltd, Spencer, Café Coffee Day, BigBazar, Citimart, Haldirams, Brand Factory